By Simone | Published:
November 30, 2009
I realized the other day that a couple of companies have effectively created carefully branded ways of life by providing people with all the tools they need: from clothing and housewares to advice, entertainment, and even real estate. To get a deeper understanding of these brands, I decided to outline the major players in a [...]
By Simone | Published:
November 29, 2009
These days we can buy prefab houses, meals, clothing, and cars. What about lifestyles? I realized the other day that a couple of companies have effectively created carefully branded ways of life by providing people with all the tools they need: from clothing and housewares to advice, entertainment, and even real estate. To get a [...]
By Simone | Published:
November 28, 2009
While contemplating macarons and whoopie pies within the context of the cupcake trend, I couldn’t help but notice the disdinct lack of interest in cupcakes in Japan. This observation prompted me to search for Japan’s trendy desert of the moment, which turns out to be Taiyaki. Taiyaki is a fish-shaped treat consisting of a fried [...]
By Simone | Published:
November 27, 2009
Macarons Macarons (often spelled “macaroons” or called “French macaroons” in the US but not to be confused with macaroons, which look quite different) are special confections made with egg whites, icing sugar, ground almonds/almond flour/meal/powder, and sugar. The mixture is piped onto a pan in small rounds, which are subsequently baked, then used to sandwich [...]
By Simone | Published:
November 24, 2009
There are a lot of vegetarians out there that like meat (I am one of them) but choose not to eat it for moral or political reasons. What do these moral eaters do when Thanksgiving rolls around and they crave a large, stunning, chunk of meat to serve to their vegetarian buddies? I decided to [...]
Posted in Products | Tagged animal rights, cultured meat, food, holidays, in vitro meat, soy, synthetic meat, Thanksgiving, tofu, vegetarian, vegetarianism |
By Simone | Published:
November 23, 2009
Lately I’ve been seeing a lot of cool USB devices online. They seem to do everything, from drying your shoes to curling your eyelashes. But for how long have they been around? And who started producing them in the first place? Everything USB provides a good initial introduction: USB (or Universal Serial Bus) is a [...]
By Simone | Published:
November 22, 2009
Maybe you’ve seen this commercial: Yeah yeah, it’s lame, but it’s also important: we’ve got a large aging population in the United States (and in many developing countries) that wants to maintain its independence- and its safety. How are we catering to them? Security of Elderly Singles Prominently marketed (as you’ve seen above) is Life [...]
By Simone | Published:
November 21, 2009
San Francisco + Chocolate = ? Chances are, you answered Ghiradelli. If this is the case, you’re in for a treat- there is a lot more to the SF chocolate industry than you think. In the past decade or so, some fabulous gourmet chocolate companies have set up in the Bay Area, and they are [...]
By Simone | Published:
November 16, 2009
“Beauty is not going anywhere. The idea that beauty is unimportant or a cultural construct is the real beauty myth. We have to understand beauty, or else we will always be enslaved by it.” -Nancy Etcoff Survival of the Prettiest
Posted in Publications | Tagged beauty, books |
By Simone | Published:
November 14, 2009
These days, sustainability is stylish. Everyone wants all-natural / organic / free range / grass fed /preservative free / non-GMO food. It’s healthy! It’s delicious! It’s safe! But what if you want to take this interest a step further? What if you want to discover where food really comes from and how the system works? [...]