In addition to video footage, written observation, purchase tracking, and interviews, photography is frequently utilized in ethnographic studies. Though ethnography is used across the entire field of market research, it is especially helpful with trend analysis as it can be utilized to identify trends before significant changes take place in mainstream society. Ethnographic photography can provide poignant insights, and if practiced with formal methodology, this sort of photography can be one of the more unbiased and controlled manifestations of the overall trend photography form.
There are three particularly important forms of ethnography in which trend photography can be utilized: human observation, garbology, and interviews.
One Comment
Gahhh! I’ve always wanted to look at your links when I get your tweets on my phone. And thanks to my new “big girl” phone with internet, I just learned something new from your website!