By Simone | Published:
July 26, 2010
While it is useful to consider the trend spotting industry from the perspective of the various types of companies and professionals of which it is comprised, it may be more useful to consider the trend spotting industry in terms of the various other industries to which it caters. This is important because a fashion trends company will be almost entirely useless to the Environmental Protection Agency, whereas a technology forecasting company will be unable to assist a local handbag designer hoping to select strategically smart patterns, colors, and fabrics. The most appropriate trend spotting methods vary from industry to industry; for some, more formalized research methods are appropriate, while for others, it is better to let experts rely on informal scanning and intuition.
I therefore invite you to consider the trend spotting industry in its most prominent ecosystems: the fashion industry, technology, advertising, and design.
Posted in Trend Spotting Industry Analysis | Also tagged agencies, consultancies, consulting, coolhunting, design, fashion, forecasting, industry analysis, marketing, technology, trend spotting |
By Simone | Published:
May 5, 2010
UP THERE is a documentary about the art of hand-painted advertising murals. Apparently, vinyl has replaced hand-painted pieces in pretty much every US city except for New York and Los Angeles. This is an amazing art- one that takes years to learn. The men interviewed describe apprenticeships which hearken back to the way things were [...]
By Simone | Published:
April 15, 2010
I stumbled across another short film that speaks to the times today- Kapitaal by design firm Studio Smack:
By Simone | Published:
July 18, 2009
The Ever-Amazing Amy Liu just reminded me about Frontline’s 2004 piece on the more corporate side of trend spotting and coolhunting. Here’s a peek at one my my favorite parts: (As a side note, Clotaire Rapaille wrote a FASCINATING BOOK called The Culture Code, which I strongly recommend) Both Any and I have watched this [...]
