By Simone | Published:
July 26, 2010
While it is useful to consider the trend spotting industry from the perspective of the various types of companies and professionals of which it is comprised, it may be more useful to consider the trend spotting industry in terms of the various other industries to which it caters. This is important because a fashion trends company will be almost entirely useless to the Environmental Protection Agency, whereas a technology forecasting company will be unable to assist a local handbag designer hoping to select strategically smart patterns, colors, and fabrics. The most appropriate trend spotting methods vary from industry to industry; for some, more formalized research methods are appropriate, while for others, it is better to let experts rely on informal scanning and intuition.
I therefore invite you to consider the trend spotting industry in its most prominent ecosystems: the fashion industry, technology, advertising, and design.
Posted in Trend Spotting Industry Analysis | Also tagged advertising, agencies, consultancies, coolhunting, design, fashion, forecasting, industry analysis, marketing, technology, trend spotting |
By Simone | Published:
April 26, 2010
The Cool Hunter presents itself as “the world’s top design, architecture, creative marketing and cultural portal” with over 1 million monthly readers from around the world. Ask any layman about coolhunting, and The Cool Hunter is usually the first brand to cross their lips- indeed, this trend spotting company may be one of the best known in its industry by insiders and outsiders alike.
By Simone | Published:
February 25, 2010
Mudpie supports fashion professionals via trend intelligence and design resources. The company offers online subscription services, printed publications, and design consultancy.
The company delivers its products through five major sites: Mudpie, Mpdclick, Trendbooks, Denimhead, and its Consultancy site. Mudpie also offers products and services via its collaborative partner Denimhead; a fashion service specializing in denim and casual sportswear.
