By Simone | Published:
February 5, 2010
Many individuals are under the impression that trendspotters and trend forecasting agencies use dubious, unresearched methods. Others think they predict the obvious. Others feel that trendspotters only seek fleeting fads but lack the ability or intelligence to spot anything substantial. Such misconceptions act as a major impairment to the trend forecasting industry that must be [...]
By Simone | Published:
January 28, 2010
UK-based trend forecaster William Higham wrote a good post on Terrible Trend Terms today- it’s worth sharing! As Higham puts it, “trend forecasters are regularly lampooned for coming up with ‘ridiculous’ names, but 8 times out of 10 it’s the media that makes up the name, not us.” Higham goes on to write that a [...]
By Simone | Published:
January 15, 2010
WTF, world? Sardines are popping up everywhere. In a special show on dieting (“Live and Let Diet”) Alton Brown extolled the virtues of sardines, giving a recipe for sardine-avocado sandwiches. Food bloggers and Food Network Fans alike found it amusing. Further investigation shows that this is not the only sardine recipe Alton has published. At [...]
