Tag Archives: trend spotting industry

Trend Spotting Industry Analysis: Impediments to the Industry

By Simone | Published: September 6, 2010

One of the greatest impediments faced by trend spotters is that laypeople tend to assume they are one and the same.

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Trend Spotting Industry Analysis: Desired Education

By Simone | Published: August 30, 2010

As is made clear in the preceding sections, trend spotting is by no means a formalized profession and manifests itself in many different forms and industries. It can therefore be fair to say that nearly any sort of education can contribute to one’s success as a trend spotter.

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Venture Altruism and Trend Spotting

By Simone | Published: August 11, 2010

As trend spotting is such an elusive and constantly evolving form, it is difficult to pin under a single definition.  In the twentieth century, it was first positioned as a strategic tool to be used in time of war, and then, by governments.  Trend spotting subsequently entered a more flowery period of fashion forecasting during [...]

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Trend Spotting Industry Analysis: Industry Rivalry

By Simone | Published: August 9, 2010

Some of the key factors increasing industry rivalry amongst trend spotters are low concentration, and switching costs. This rivalry is somewhat reduced by the industry’s high differentiation and growth rate, as well as diplomatic competition.

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Trend Spotting Industry Analysis: Forces of Competition

By Simone | Published: August 2, 2010

Now that we have a general layout of the industry, it would be helpful to consider its different forces of competition- specifically suppliers, buyers, substitutes, and complementors, and potential entrants.

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Trend Spotting Industry Analysis: The Major Players

By Simone | Published: July 19, 2010

Let us consider the major trend spotting company formats in greater detail:

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Trend Spotting Book Review: The Next Big Thing

By Simone | Published: February 5, 2010

Many individuals are under the impression that trendspotters and trend forecasting agencies use dubious, unresearched methods.  Others think they predict the obvious. Others feel that trendspotters only seek fleeting fads but lack the ability or intelligence to spot anything substantial.  Such misconceptions act as a major impairment to the trend forecasting industry that must be [...]

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What do coolhunters do for a living?

By Simone | Published: October 13, 2009

An Overview Coolhunters (trend spotters) work in many different professions.  Anyone can be a coolhunter.  In fact, all successful people are trend spotters, as they are able to identify important new developments and manipulate change to their advantage. Nevertheless, those who dedicate the majority of their time studying trends (instead of engineering or coaching soccer, [...]

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