Fiction Challenging Reality

This morning I came across a fascinating piece investigating the present state and future potential of prosthetics:

This video was created by the Eyeborg Project and was commissioned by Equare Enix to promote their new game, Deus Ex: Human Revolution, which follows Adam Jenson, an essentially transhuman character with some enviable prosthetics.

While the Eyeborg Project, the character of Adam Jenson, and the nascent world of cybernetics and human augmentation are all fascinating, what I find to be most interesting about this video is that a fiction-based game has been the impetus for a very non-fiction centric mini-documentary.

The Science Fiction Chicken and Egg Issue

Current trends obviously influence science fiction writers, game developers, and futurists, but one can also argue that science fiction writers, game developers, and futurists heavily influence current trends.

They are, after all, the ones enabling us to work through new scenarios, develop new language, think through new scenarios, contemplate new philosophy, and anticipate new societal hurtles.

Fictional futurists (or sci-fi wrters) typically make a strictly indirect connection.  They simply present us with an imagined future and readers/viewers/gamers look for the seeds of these futuristic fantasies in their present day worlds.

A Direct Challenge & Explicit Dialogue

The Eyeborg Documentary goes one step further by drawing a direct connection between a hypothetical future cybernetics and present prosthetics technology.  My hat (er- giant bow) goes off to Square Enix for presenting its game as a starting point for some interesting dialogue- not just a fun “what if…” exercise.

What Square Enix is saying with this fun bit of advertainment (aside from “Deux Ex: Human Revolution is cool- you should buy it”) is “Look at what we thought up. Now, look at what already exists. We challenge you to close the gap.”

That’s pretty neat!

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Gaming Relationships

I have often seen people reference the process of securing a significant other as a game, but rarely have I seen actual relationships presented as game-like exchanges. To me, it seems as though the thrill is in the chase, and once a couple settles, things get dull and boring.

Perhaps that’s a major problem that needs to be solved, which is why I find TheIceBreak, an online service that essentially gamifies relationship upkeep, to be particularly intriguing.

TheIceBreak presents itself thusly:

TheIceBreak provides users with customized recommendations based on their relationship and experiences. It can help partners grow closer, stay happier and fix problems, even if only one partner is using the site. Users can also view global stats to see how the quality of their relationship compares to others around the world.

I’ve made an account to poke around the UI and find it quite clean, pleasant, and complete, of course, with plenty of fun ice breakers and statistically-friendly relationship vitals to record and display:

I’ve been really excited to see financial organization, chores, volunteering, and dating get pulled into the gamification movement, so I’m all the more excited to see relationships join the ranks.

I asked TheIceBreak CEO Christina Broadbeck about how her service fits in with the general gamificaiton movement and what distinct gaming dynamics they’ve chosen to apply to the world of romantic relationhips.  As she puts it,

TheIceBreak plays off of the inherent game dynamics that already exist in real-world relationships. When building the product, we focused a lot on what positive things couples are already doing, and then found ways to incentivize and encourage these healthy behaviors online. We inspire users to keep their relationship strong by rewarding them with Date Night Dollars, which can later be cashed in for rewards and discounts.

The currency idea sounds like a lot of fun!

I was also curious to know how integrated TheIceBreaker might be with ‘public’ online life, which is to say, our Facebook / Twitter / Google+ profiles.  Broadbeck indicated that they’re careful to protect anonymity, which seems to be the general trend amongst relationship-related sites, but that, much like its relationship-oriented cohorts, it offers easy means by which one can share achievements on public platforms should one want to do so.

I’m interested to see how the site’s community and features develop.  Broadbeck confirmed that there will be mobile apps for TheIceBreak by September, and I’m sure those’ll make the service even more compelling and fun to use.

I wonder what shall be gamified next!  Please let it be doctors appointments and medical records. PLEASE!

 

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Brave New World Audio Recording

One of my favorite science fiction books of all time is Brave New World by Aldous Huxley.

The novel describes a ‘dystopian’ future in which humans are vat grown and conditioned to function perfectly within a set strata of society with perfect, blissful happiness.  Everyone lives and looks as though they’re seventeen until the day they die, when they are then burned and used as energy to power the world’s uber modern cities.

While I understand the horror with which people regard Huxley’s creation, my reaction to it is “WHERE DO I SIGN UP???”

Fondness for dystopian societies aside, I’m astounded by the accuracy with which Huxley predicted many facets of modern society- from self medication to entertainment.

This book is a must read if you are interested in the evolving relationship between technology and society.  If you haven’t the time and attention span to read the book, you’re in luck! I just came across a post sharing a radio broadcast of Aldous Huxley himself reading Brave New World along with a cast of voice actors- complete with an original soundtrack.  It comes in two mp3s.  It’s awesome. Check it out.  That’s an order.

[Aldous Huxley reads Brave New World – Free Audiobook Mp3 Download via Conspiracy Gilmore]

[image by Khutuck at tr.wikipedia (Transferred from tr.wikipedia) [Public domain], from Wikimedia Commons]

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Efficiency-Boosting Tech & the End of Boredom

I was watching this video on Tesco’s smart idea of making it possible for people to buy groceries on their phones while waiting for trains…

… when it hit me just how much modern tech enables us to maximize every second of our lives.

This Friday night, for example, I found myself stranded for an hour at the SF Transbay Bus terminal after missing my boat home.  A couple of years back, such a scenario would mean an hour of boredom, but thanks to my handy little iPhone, I was able to get some writing done, send off a couple emails, and make some progress on Neuromancer and City of Golden Shadow.  I was actually a bit sad to arrive home at the end of the night.

It seems many of the current technological developments we’re seeing involve taking otherwise unoccupied moments and turning them into something useful, entertaining, or efficient.  I’m a pretty big fan of that.

Now, I know a lot of people would say that this is a bad thing- that folks aren’t taking time to connect with others and relax and contemplate life, but honestly, all of this tech exists on a strictly opt-in basis.  You don’t have to plug in if you don’t want to.

In addition to seeing tech turning idle time into something useful, I’m noticing more tech that augments the efficiency/usefulness/social nature/fun of normal activities, like visiting a restaurant or taking a photo (good examples include SCVNGR, Foursquare, and Instagram).

In many ways, smart phones, apps, and other cool gadgets are enabling us to apply the general principles of parkour to everyday life.  I’m a fan!  Perhaps someday “waiting” time will become something people anticipate rather than dread, simply because one can find so much to do.

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Mexican Pointy Boots and Modern Pelts

While I’ve fallen down the gamification rabbit hole and have spent the past month and a half studying game mechanics and funware instead of blogging, I still have an eye out for fun new trends and the like.

One of my favorites is the Mexican pointy boots trend.  About two years ago now, a bunch of guys around Texas and San Luis started modding Mexican boots by adding extra long toes- some so long that they curve up and extend out for several feet.

The pointy toes are a total (if inadvertent) throwback to the pointy shoes of Medieval times and incorporate several trends, both sartorial (DIY modding of apparel) and musical (the shoes are associated with the rise of Tribal music).

One of my favorite things about Mexican pointy boots is that they reveal how branding has changed what we perceive to be valuable.  While original Mexican boots (which first distinguished themselves from cowboy boots in the 1800s with lower cuts, flat heels, and rare animal skins as opposed to plain ol’ leather) were frequently made with expensive materials such as armadillo or alligator skin, more modern Mexican boots (both pointy and just plain contemporary) are being modded in such a way to incorporate the modern equivalent of expensive animal pelts: brands.

On the Chuntaro Blog which features a ton of photos of Mexican boots, I even came across some boots embellished with Coach fabric.  How interesting it is to see logos and branded fabrics being poached in nearly the same way that entire biological species have.

At any rate, pointy Mexican boots are good fun.  To learn more about them and see more photos, check out my more in-depth overview here, and watch the VBS video, too.

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Is the Singularity Going Mainstream?

The technological singularity is without a doubt a major point of focus for many futurists who believe in the world-changing breakthrough will come to pass.  Though I am accustomed to encountering the term “singularity” only in science fiction, I have noticed it popping up in the media more and more.

One example of the singularity as a concept making it to mainstream media is the February 2011 TIME article by Lev Grossman discussing Raymond Kurzweil’s background and theory that man will become immortal in 2045 (due, of course, to his predicted arrival of the singularity by that point).

Reading that article made me wonder whether we might be on the verge of a tipping point at which the term would become widespread and a game-changing technological event might become more highly anticipated.

I took a quick peek at Google Trends to see if this might be the case:

Though it looks like we reached a new plateau in 2010, the singularity is still far from mainstream.

A quick jaunt over to the Google Keywords Tool (something I use sometimes to see what people are generally wondering about a subject) confirmed that people are not so much discussing the potential of a technological singularity, but rather slowly discovering the term.

Some of the most common search phrases regarding a singularity include:

  • Ray Kurzweil
  • Singularity University
  • Singularity wiki
  • The singularity is near
  • Technological singularity
  • Singularity definition

These are all pretty basic – pretty exploratory.

So it looks like we’ve got a ways to go before we can start talking about the impending singularity with our neighbors.  That said, it’s fun to think that more and more people are gaining interest in the accelerating growth of technology and its effect on our lives.

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Today's & Tomorrow's Trend Spotting Tools Belong to the Masses

I wrote a couple weeks back about a shift in the trend spotting industry.  In so many words, I think we are shifting away from referring to designated experts when it comes to trends and moving toward a democratized world of trend spotting and analysis.

I pointed out that much of this is made possible by increased ease of data collection, sharing, and analysis.  Now, I’d like to go into detail with some of the sites and services that are making this collection and analysis more democratized than ever.

One of my favorite tools is Google Trends.  It allows anyone with Google and internet access to follow the trending use of a word or phrase online, sort by country, region, and/or time period, and even see relevant news articles and how they may have shaped public perception or general interest in the queried keyword.  Searchers can even compare several search terms to investigate correlation and potential causation between various trends.  Google Trends does loads to democratize what would have previously only been accessible through expensive, time-consuming studies.

Google Zeitgeist also offers some great general overviews to get one caught up on world issues and rising and falling topics and events.

As obvious as it seems, YouTube is also an excellent trend spotting tool – by watching the uploads that get the most traffic, it is easy to see what gets peoples’ attention, and sites such as Magma / Must Watch make it easier than ever to keep abrest of the most viral stuff.

iPhone apps such as Instagram and Foodspotting also make it easy to spy on the aesthetic and gustatory interests of early adopters (iPhone users typically can be considered amongst that group – or at least iPhone users who mess around with Instagram, at least for now), and sites like Tumblr and fffound allow people to easily find and share images of interest.

I am also exceedingly interested to see how iCoolhunt will progress.  As you can guess by the name, this is a resource that has been specifically designed around the concept of coolhunting, but interestingly, its creators turned the process into a social game played via an iPhone app and bookmarking site.

Says iCoolhunt co-founder Luca Morena:

I love the idea that iCoolhunt can be a tool for coolhunting on the web as well as in the real world. I think we are the first app that mixes social bookmarking (e.g. ffffound does not let you update stuff from your mobile phone) and iPhone photosharing (Instagram does not let you bookmark images found on the web). Hope this will be the next, successful, trend.

To be more specific, iCoolhunt allows people to take or share photos of things they think are cool and share them with fellow coolhunters on the site, who can in turn rate these things up or down.  Photos are geotagged and categorized, thus entering them into what will become a very functional database of peer reviewed “cool” finds.  I think this is amazing, and if you’d like to read more of my rants on iCoolhunt, check out my articles on how iCoolhunt works, how to use their Bookmarklet, and how to become a Guru (a high level user) on the site.

These are only some of the tools anyone can use to spot and analyze trends; they are just as powerful (and due to their immediacy and large sample sizes, perhaps more powerful) as many resources that professional trend agencies draw on for information, and they become more useful user-friendly every day.

So what is your favorite trend spotting tool?

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The New Era of Trend Spotting

I have had trouble writing about the trend spotting industry lately because while researching it over the past year, I learned that “coolhunters” have generally morphed in to “trend spotters” which have evolved into trend analysis agencies, which are now generally becoming full-service consultancies that simply incorporate trend spotting into their overall offering, be it related to design, marketing, or something else entirely.  Trend spotting as a specific profession is waning.

This development has had me at a loss.  I have been foundering to find the next true “source” of information about trends.  What I came to realize is that tomorrow’s trend spotters are quite literally everyone.  I do not mean that everyone must become somewhat of an expert at monitoring and noticing trends, for this has always been the case.  What I mean is that data about trends shall come from the crowd and not from small samples of people, individual experts, agencies, or consultancies.  These groups will certainly endure, but the data they present will be collected from everyone.

This shift is made possible by the ubiquity of data on our everyday patterns and behavior, as well as the growth of sites, apps, and services that make collecting information on trends, whether it be in the form of numerical and geographic analysis courtesy of Google Zeitgeist, or in the form of shared and rated images on sites like Tumblr and iCoolhunt.

I find it all quite a lot of wrap my mind around, but needless to say, this is a fascinating shift.  Keep it in mind as you constantly adapt in this exciting little world of ours.

Posted in TREND SPOTTING / COOLHUNTING | 1 Comment

La Carmina & the Pirates

Three months ago, blogger/author/journalist/TV host La Carmina and Japanese-English translator Naomi Rubin launched a new business: La Carmina and the Pirates, which is configured not only to provide cool hunting and trend spotting services, but also TV and film fixing, on-camera hosting, social media assistance, translating, and travel-guiding.  Right as the company launched, La Carmina and Naomi graciously took the time to give some extra background on their business.  The result: a fascinating interview, which you can read below!

CE: The first time we had an interview, you did not intend to do much coolhunting work- what brought you down this path?

La Carmina: In fact, our interview was an impetus, since I never thought of my work from a coolhunter perspective until then! I’ve built up a readership for my musings on Japan Goth fashion/nightlife/pop culture (on my La Carmina blog). Companies found me via my site, and asked me to host TV shows, arrange and consult. To date, these experiences have included CNN, NHK, Travel Channel, Canal Plus, Sony Australia and Dutch Pepsi. My First Mate, Naomi, is invaluable as a translator and scheduler on Tokyo TV shoots. As our work offers increased, it made sense to start our own coolhunting company: La Carmina & The Pirates.

How does La Carmina & The Pirates differentiate itself from other trend spotters and trend spotting firms?

Naomi: Our sea-faring name comes from the way we immerse ourselves in the topics we cover. Here’s an example: Let’s say you’re interested in writing an exposé on Gothic Lolita fashion, but you have no idea where to start. We’ll give you the big names to follow, hook you up with a fashion show to cover, take care of all the translations including jargon specific to that industry, and make sure you are cleared for any of the footage you need. This is not something your typical translation/film-fixing service will do!

La Carmina: The pirates imagery is apt. We actively take part in and identify with young Goth/alternative/Japan subcultures. So we’ve got the personal connections and insider insight. We tap into our social networks, work fast and deliver hard.

You allude to a team of ‘Pirates’ with whom you work on trend research.  Are these coolhunters? Production experts? Personal friends?  How might they differ from more traditional groups of trend scouts?

Naomi: The pirates who man our full-rigged ship are professionals and academics within the subcultures we cover. We work with business owners, PR experts, as well as the event organizers, artists, and performers who shape some of the very trends we cover.

La Carmina: No fat-cat overhead, jargon and focus groups here. We have a huge social network of friends and associates — innovative designers, musicians, entrepreneurs — that help us provide access and information, depending on the company’s needs. Everyone’s part of the same underground family, so we trust each other and help each other out.

Can you tell me some of your favorite experiences so far from your TV fixing, hosting and coolhunting work?

Naomi: I have a favorite home-style restaurant and bar called “Kagaya” in downtown Shinbashi that anyone covering wacky Japan should visit. The Japanese owner, who calls himself “Mark” has been running the place for over twenty years. Without giving too much away, a trip there will result in a multi-course meal of traditional vegetables and tofu, several costumed puppet-shows, interactive performance art, and if you’re lucky, some fun vintage parting gifts!

La Carmina: At the Dutch Pepsi shoot, the fun included playing shooting games at the Sega center, eating Cheshire Cat sundaes at the Alice in Wonderland café, and crooning Alanis songs at karaoke. I took Andrew Zimmern’s Bizarre Foods (for Travel Channel) to a jail-themed horror restaurant, which was an unforgettable experience. It’s hard to top brain matter martinis and bedpans of beer!

[Thanks, Naomi & La Carmina!]

La Carmina & the Pirates poses as yet another example of a trend spotting company morphing into something more of a full-service agency, as the consultancy positions itself as a one-stop shop for Japanese pop culture and subculture research, guidance, and coverage.  What makes La Carmina and the Pirates particularly interesting is its co-founders’ unique backgrounds and niche focus.  While other consultancies present themselves as experts in design, fashion, technology, or formal academic research, La Carmina & The Pirates’ presents itself as the ultimate authority in cutting-edge Japanese culture.  This gives them a distinct advantage, since many other trend spotting companies cannot lay claim to the social leverage that true insiders such as Naomi and La Carmina are able to exercise when it comes to research and presentation.

In short, La Carmina & The Pirates is a fascinating new project, presenting both a model and a new endeavor that is definitely worth watching.

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Food Trend Alert: Hot Pot Cooking at Home

Hey, kids.  Just because I’ve been a bit silent on the blog front doesn’t mean I haven’t been researching.  More is coming down the chutes soon, but for the time being, I thought I’d toss out some fun thoughts on a potential food trend: in-home hot pot cooking.  Mmmmm.  Steamy.

The photo above originates from the kitchen of my parents’ house, and was taken with the phone of my dear globetrotting father who decided to buy a hot pot kit on his most recent jaunt to Japan.  The “what’s for dinner tonight” snapshot made me think about the in-home hot pot concept, and to be honest, all of the puzzle pieces for a potential food trend are in place.  Think of it as the next fondue.  Let’s break it down:

Hot Pot Trend Potential

  • In-home hot pot kits have a social aspect – they’re a “meal event” that is both novel and sharable; something great for entertaining friends
  • The social aspect of in-home hot pot kits also makes them highly visible and therefore more likely to catch on with others who are exposed to them than more privately configured specialty cookware
  • Asian culture and food is picking up in the West
  • Hot pot cooking is generally healthy, and can therefore be positioned as a desirable alternative to other meals
  • Hot pot restaurants are gaining popularity; they expose people to the concept and ‘train’ diners in the methodology, making in-home hot pot kits seem less foreign
  • In home hot pot kits are fun, novel things to collect, and come in many different designs, colors, and looks, making them fun to purchase and gift
  • Not many Westerners have these kits, so market saturation is by no means an issue

As you can see below, Google searches for “hot pot” are growing, and if you have a look at the original Google Trends search (and view the lower graph), you will see that there has been an increase in news stories about hot pot restaurants, meals, recipes, and the like.

Do you think that hot pots will transition from potential trend to actual fad?  Only time will tell.

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